Today’s post highlights the design of 204Beech.com by Geoff Teehan. A deceptively simple design weaves images and text to tell a story about designing a building a new house. Clever use of oversized leading images converted to a desaturated monochrome palette makes them feel an integral part of the design. Slightly desaturated translucent salmon red for image captures and highlights keep the site palette down to a minimum, while still adding a splash of color. The same salmon red is used consistently for the main logo, navigation menu highlights, links and the footer separator. It is a fascinating visual journey that keeps text paragraphs readable, adds helpful breaks inside long entries and maintains simplicity through consistent use of color, overlays and highlights.